THE Thistles in Stirling has unveiled its retail campaign for Autumn 2017, Living Brand, which celebrates the real style of real people. 

Shot on location within the centre, Living Brand is a celebration of individuality across a diverse group of men and women, all of whom chose their own looks that reflect their own authentic tastes. 

Challenging the notion of what constitutes style, Living Brand is a refreshing antithesis to the more commonly seen marketing campaigns – and the results are striking. 

From international rugby stars Finn Russell and Adam Ashe to award-winning, Junior Team GB canoeist twins Sophie and Rebecca Ogilvie, to fashionable mum of four Irene Shakarji and her Instagramming daughter Emily Shakarji, and confidently cool Sportscotland coach Bob Wyllie, each were proud to showcase their own personal style, to say they are “Styled by Me”. 

The Living Brand Autumn 2017 campaign featuring The Thistles style ambassadors will be seen extensively over the coming months. 

Commenting about the campaign, a spokesperson for The Thistles said: “Living Brand is a celebration of real people and real style. Each ambassador embraced the opportunity to step in front of the camera and showcase their own personal tastes for the new autumn season. We hope the public will relate to the refreshing authenticity of this unique campaign.”

Finn Russell 

Strathallan Times:

As the country’s most exciting and gifted young rugby talents, Finn recently returned to Glasgow Warriors and Stirling County from his Scotland international duties in South Africa and New Zealand - his formidable presence translates in the style stakes too. Best typified as urban cool, the sports ace loves cult fashion classics and wears Jack & Jones along with Superdry for Living Brand. 

Adam Ashe 

Strathallan Times:

Glasgow Warriors and Stirling County rugby star Adam epitomises confident, professional cool both on and off the field. When not competing, the award-winning sportsman, who is also a Scottish Rugby Elite Development player, enjoys golfing, skiing, travelling and playing the drums. Adam wears Superdry and Jack & Jones at Debenhams for Living Brand. 

Sophie Ogilvie 

Strathallan Times:

Hailing from Denny and recently having moved to London to follow her sporting dreams, 18-year-old award winning canoeist Sophie loves nothing more than swapping her practical sportswear for the latest high street trends. Describing her personal style as functional streetwear mixed with fashionable classics, Sophie wears Fat Face, Warehouse and Nine West at Debenhams for Living Brand. 

Rebecca Ogilvie 

Strathallan Times:

Fast rising canoeist and twin sister of Sophie, Denny-based Rebecca has recently started a Sports Studies degree at Stirling University in between the thrill and challenge of her notable water pursuits. A dedicated follower of fashion, Rebecca is always the first to embrace the new season trends and wears River Island, Warehouse and Kurt Geiger at Debenhams for Living Brand. 

Irene Shakarji 

Strathallan Times:

The personal style of part time nurse and mum of four Irene reflects her love of tennis, travel and attending concerts. When it comes to dressing for the occasion, Irene’s motto is “if it feels good on, then it usually looks good on.” Favourite pieces range from relaxed tailoring, smart, stylish daywear and high octane glamour for evening. Irene wears M&S Collection, Coast and Debut at Debenhams. 

Emily Shakarji 

Strathallan Times:

Local designer and Instagram sensation Emily is one of the country’s most style savvy social media mavens. With over 150k followers, her daily updates on all things hip and happening in the world of fashion are generating a growing international audience. Fitness advocate Emily’s personal style mixes cool streetwear with colourful, high fashion statement pieces from across the retail spectrum. For Living Brand she wears River Island and Topshop. 

Bob Wyllie 

Strathallan Times:

Sportscotland lead manager and former Stirling County rugby player Bob balances a high profile professional career at the country’s national agency for sport with a busy family life. As a dad of one and husband to former Scottish Hockey Internationalist Ailsa, Bob’s personal style mixes functional formality for work along with street style hot picks for off-duty. He wears Fat Face and Jack & Jones for Living Brand.