A disgruntled customer has complained to Iceland after spotting a wine range called “FAT b*****d” sitting at a child’s eye level.

An image of a wine display at the Clydebank Shopping Centre store was posted on Twitter this afternoon by user @COOHEID who got in touch with the Evening Times and sister title the Clydebank Post with his complaint.

Flagging it up with Iceland, he wrote: “Can you please let me know how you think selling this wine at child eyelevel is acceptable clydebank iceland.”

Glasgow Times:

The image shows several ranges of wine sitting on the floor with the FAT b*****d one at a child’s eye level.

Iceland replied to the customer to ask him to direct message the company so it could best advise him.

Speaking with the Evening Times, though, an Iceland spokesman said: “FAT b*****d wine is a high-quality product which we have stocked for some time, and which is popular with our customers.

“It’s name is humorous and certainly not intended to cause offence.”

FAT b*****d is a French wine range that was created via a British and French partnership in the 1990s.

The British half of the inventors, Guy Anderson, loved the way his French partner Thierry Boudinaud said “fat b*****d” in his accent so much that they decided to name the range after a popular British expression that describes “a particularly rich and full wine.”

What do you think of the name of the wine? Are you offended by it? Take part in our above poll or leave a comment below to let us know.